Dongdaemun Design Plaza


Designed by a renowned award-winning architect Zaha Hadid, Dongdaemun Design Plaza (DDP) is the world’s largest three-dimensional amorphous architectural structure with 45,133 external aluminium panels that are all different in size, curve and pattern. Zaha Hadid, or should be called Dame Zaha Hadid, DBE is an Iraqi-British architect who was the first woman recipient of the Pritzker Architecture Prize in 2004. With a design concept of “Metonymic Landscape” and reminiscent of flowing water, DDP adopts a fluid design with curved walls and a free-form shape. This beautiful three-dimensional amorphous structure employs an innovative design approach called Building Information Modeling (BIM) as well as mega-trusses and a space frame to minimize the use of columns and create a massive open space. It is spectacular on the outside and breath-taking inside.

Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. In addition to the art halls, the whole area inside out are filled with interesting designer products and display. I remember seeing an international brand creating a special design road show to enhance it brand awareness and uplift its artistic image. In light of the vast space at DDP, this article will focus on the outdoor display of designer art work. I will write more about other areas in separate posts.

The LED Rose Garden at Dongdaemun Design Plaza (DDP) in Seoul was a major attraction since last autumn. The 25,550 LED roses were set up as one of the exhibition to celebrate the first anniversary of DDP, encouraging continued support by the local communities to this new landmark of design and creativity. The 25,550 roses are also symbolic to the 70th anniversary of the South Korea Independence Day (70 years  x 365 days = 25,550). Meaningful, thoughtful and beautiful!  Beauty is one of the key elements in art and design. The white roses are well made and the glow at night using LED lights have created a vast starlight field of roses. Each rose is planted independently on a real grass field. You don’t see any messy electric wires on the ground. The rose garden is set up on a slope, enabling visitors to get good view in every angle. Well thought out and excellent execution! All roses are lit up from 6pm to 10pm every day, attracting many couples, families as well as tourists to take a walk and capture the…

error: Content is protected !!