It is surprising how many foreign coffee shops are expanding so fast in Japan given the fact that Japan’s own coffee and bakeries have been very good. I guess all foreign brands are different, adding varieties, choices and tastes to the diverse consumer market in Japan. Blue Bottle Coffee is a US coffee company that has branches in New York, Bay Area and Los Angeles. I think that the founder’s idea of selling coffee within 48 hours out of the roaster to the customers is the key to the success of its business. so they may enjoy coffee at its peak of flavor. Of course using the finest, most delicious and responsibly sourced beans.