Locating at the southern tip of Okayama prefecture right by Seto Inland Sea, Kojima is a the last stop of JR train south before you connect to Shikoku from Okayama. As a seaside land, the soil was too salty to grow rice. Hence all farmers started to grow cotton. During the Edo Period a few hundred years ago, Kojima flourished to become a textile town producing Sanada-himo (the cotton strap of swords), then Tabi (the traditional split toes socks in Japan), and later uniforms for students from all over Japan until synthetic fibre became popular in 20th centuries.
Inspired by the casual jeans look of the America, one of the textile company (now Big John) produced the first Japanese jeans in Kojima in 1965. It was a big hit in Japan. Soon after, more jeans factories joined the production of jeans. Kojima becomes the jeans town in Japan and famous for producing high quality denim products.
桃太郎牛仔褲是兒島出產名牌之一，除了成品，也有定做高級牛仔褲服務，在岡山站、廣島、大阪、東京都有店鋪。
兒島牛仔褲品牌都是以原創、高質素和日本製造為招來，當然顧客都是為了這些賣點而來。
兒島牛仔褲街於2009年開始時只有3間店鋪，現在有38間，每年都有幾間新鋪加入。
在這裡逛街要注意商店門外的標誌，很多店鋪都不可以拍照，更有部份店鋪只出售男裝牛仔褲。
如果要打卡，路上就有很多以牛仔布為主題的裝飾設計。
交通：從兒島鐵路徒步約15分鐘便可到達。
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