Hyundai Motorstudio Gangnam

If we are not shopping for cars, we don’t normally go to car showrooms. That’s why most car companies come to you by running road shows and events. Some set up coffee shops and VIP services for the car owners to enhance their brand loyalty. But that’s pretty exclusive and usually not very accessible by public transportation.

Now, if you visit Seoul, you may go Hyundai Motorstudio which is locating in Gangnam, a walking distance from a subway station. It’s a inviting motor studio where you are free to see, touch and feel different car models.

Hyundai Motorstudio 現代汽車工作室
The Motorstudio is an interesting building where you see some cars hanging up against the window. I think it will look amazing at night.
Hyundai Motorstudio 現代汽車工作室
The Motorstudio adopts steel pipes which is a the main material for making cars as interior design concept.
Hyundai Motorstudio 現代汽車工作室
1F is a gallery space, running “Spatial Experiment” exhibition by Artist Chen Dai-goang. You may walk into the colored art work to experience.
「現代汽車工作室」的地面1F 是藝術區,展示不同的視覺藝術。這座 「空間體驗」是藝術家 Chen Dai-goang 根據現代汽車工作室的建築和環境特點而設計的空間藝術品,可以走進去感受由各色塊組成的空間。
Hyundai motorstudio in Gangnam
The auto library on second floor holds a collection of 2,600 automobile books. There is a comfortable sitting area for people to read.
Hyundai motorstudio in Gangnam
The other side of the second floor is the Paul Bassett cafe, offering coffee and snacks service. There is also a seating area with a few tables.
二樓另一邊是 Paul Bassett 咖啡室,售賣咖啡和小吃,有窗邊座位的。
Hyundai motor studio in Gangnam
The third to fifth floors are gallery area where Hyundai car models are displayed. The unique feature of this car gallery is that you can see the bottom of different car models.
Hyundai Motorstudio in Gangnam
This Tuscan model was featured on Korean drama “Descendants of the Sun”.
車款 Tuscan 是韓劇《太陽的後裔》中出場過的車。
Hyuandai Motor Studio in Gangnam
Tuix Lounge exhibits customized parts of the Veloster, Sonata, Avante, Santa Fe, and Tuscon models.
Tuix 是現代汽車提供訂做汽車的品牌,這裏展示各款訂做的 parts。
Hyuandai Motorstudio in Gangnam
Premium Lounge is on 3F where you may relax and enjoy the quality of Hyundai Motor’s automobiles.
三樓的 Premium 休息區讓你感受到現代汽車的高科技和質素。
Hyundai Motorstudio in Gangnam
Hyundai Motorstudio is a popular place for students and public. There were at least two groups of high school students visiting within one hour when I was there. All the boys were very excited. Guess what’s the backdrop of this group photo?
Hyundai Motorstudio in Gangnam
It’s the award-winning i20 model at 2014 World Rally Championship! Hyundai has been very generous to display this special car and let the visitors lean on it to take photos.
是這部 2014年 WRC 得獎的 i20!現代汽車真好,陳列的車可以隨便接觸,包括可以倚在車上拍照。
Hyundai Motorstudio in Gangnam
Selfie in front of the special car with Edith from Automomo.
738 Eonju-ro, Gangnam-gu, Seoul
Address: 738 Eonju-ro, Gangnam-gu, Seoul (9am to 9pm Monday to Sunday except the first Monday of each month)

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