Oroshi soba (or Echizen soba noodle) is one of the famous local food in Fukui, Japan. It is basically soba served with a lot of grated radish. The history of soba in Fukui goes back to the Edo Period some 400 years ago when the first domain lord ordered the farmers to grow buckwheat as the staple food so that the community can stay out of starvation. Today, soba remains a local favorite food and soba noodle restaurants are everywhere.
Established 90 years ago, Echizen Soba no Sato is one of the premium soba companies specializing in soba noodle. The company is now running by the third generation. Since 2002, the company has started to grow their own buckwheat in Hokkaido and Fukui, completely the supply chain.
Their business has grown beyond just selling soba noodles as well. They have made other products as well. One of the interesting things is the soba ice cream!
When you visit Fukui, not only you may taste Oroshi soba, but also try to make some for you and your friends and family. It is a tourist spot with DIY activities.