Dongdaemun Design Plaza (DDP) is the newest and most iconic landmark of the Korean design industry. In addition to the art halls, the whole area inside out are filled with interesting designer products and display. I remember seeing an international brand creating a special design road show to enhance it brand awareness and uplift its artistic image. In light of the vast space at DDP, this article will focus on the outdoor display of designer art work. I will write more about other areas in separate posts.
